VALTEX
Brand Guidelines
V - 01

The  following document has been created as a reference to guide the outward communication and design of the VALTEX brand. It introduces our new identity and explains the guiding principles for using the elements of our brand. The way we look, sound, and behave is a reflection of who we are. The VALTEX brand identity is more than a single mark—it is a rich system that works to balance technology and design with personality and approachability.

01 -
Our Brand
Tokenization will become the principle means of exchange as the world increasingly evolves towards economies based on the on-demand sharing of assets.  While the 20th century saw an economic expansion based on the ability to acquire things such as cars and homes, the 21st century economic expansion will be driven by the ability to perform actions as needed.  People will ‘own’ nothing yet will have direct access to the assets and resources to meet their needs. 
 
The twin engines of this economy will be AI-driven organizing and tokenization for transacting within the many ecosystems of markets across different technologies, sectors and geographies.  
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That ‘future’ is in many ways already here, but rather unevenly and held back by the still-nascent financial infrastructure that will allow it to flourish.  We intend to be that infrastructure.

Our logo is a valuable element of our visualidentity. The following examples are intended to demonstrate how to use the logo across avariety of situations to ensure it is always presented in the best light.
03 -
Color Palette
Our brand colors have been carefully selected to balance our joyful personality with our technical aesthetic. The color breakdowns defined here are meant to capture the purest emotional intent of our palette, allowing a consistent relationship across digital and printed applications.
Space Navy
HEX 051E2A
Space Blue
HEX 03131C
Tron Green
HEX 0FFFD9
Tron Pink
HEX EA0DEA
Cyber Green
HEX 00ECC0
Primary Palette

Our primary palette consists of our core Cyber Green and navy-scale values. These colors aim to be immediately recognizable to the appearance of VALTEX as our brand develops over time.

Opaque Palette

Our opaque palette adds the final underlying support of colors to our brand. These colors should be used sparingly, allowing our more prominent primary and accent palette to exist in the proper hierarchy.

Accent Palette

Our accent palette is robust and vibrant, offering depth to our marketing communications and product UI. The secondary colors are meant to support our primary colors, therefore minimizing usage and hierarchy should be considered when being used.

Cyber Cypress
HEX 0A3040
Tron Blue
HEX 00F2F2
Tron Purple
HEX 6223F9
Material Blue
HEX 0089F3
Material Coral
HEX FF6B6B
Material Purple
HEX BB43F9
Material Gold
HEX FFD180
04 -
Typography
Typography is a central design element in the VALTEX brand identity system. Titillium Web is our typeface, providing an approachable and modern aesthetic to our brand's written communication.
Extra Light - 200
Light - 300
Regular - 400
Semi Bold - 600
Bold - 700
Black - 900
Primary Font

Titillium Web has a wide range of weights and unique ligatures. The typeface is perfectly suited for our vehicles of expression, allowing for a wide range of use in our mediums and applications.

Note:

Our product typeface is Roboto. When Titillium is not applicable or available please defer to the use of Roboto.

Download Roboto: Here

05 -
Photography
Photography plays a key role in the overall content and appearance of our brand. Our selection of photography should be honest and inspiring, not captured or constructed.
Art Direction

01 - Capture natural and authentic poses.
02 - Capture diversity of gender and ethnicity when possible.
03 - Macro to micro views of environments
04 - Utilize natural lighting and use fill when applicable.
05 - Avoid front-flash.
06 - Use large key light when shooting seamless brand color portraits.
07 - Utilize a shallow depth of field for variety and contrast of imagery.

06 -
Illustrations
Illustration and iconography can be effective in bringing new forms of visual interest to the brand while creating visual hierarchy. Given that specific pieces of content need to speak universally across various types of customers and segments, illustration and iconography can be an effective graphic approach.
Illustrations

The illustrations are drawn in a monoweight fashion keeping the aesthetic clean and uniform. Find ways to add dimension and movement to each illustration.
For visual consistency, render only in the brand color palette. Additionally, the terminals of each open stroke should be rounded to assist in incremental scaling.

07 -
UI Components
Our product interface is noted by our customers as being simple, intuitive, and productive. So, we want to bring it to the forefront and spotlight its capabilities.
Primary Palette

Our primary palette consists of our core Blurple and greyscale values. These colors aim to be immediately recognizable to the appearance of Clubhouse as our brand develops over time.

08 -
Tone of Voice
The Clubhouse brand voice is our personality. It’s the words, phrases, and characteristics of our brand that set us apart. Brand tone is how we communicate who we are. It’s what happens when we share our brand point of view with our audience.

Our voice and tone principles have been informed by the sentiment of our brand and the value we bring to the world. Our brand point of view embodies the words, characteristics, and tone in all of our communications.
Primary Palette

Our primary palette consists of our core Blurple and greyscale values. These colors aim to be immediately recognizable to the appearance of Clubhouse as our brand develops over time.